Design Director specialising in marketing, digital merchandising, and design systems. I create impactful, scalable design that drives engagement and delivers results.

Hello, I’m Georgia — a digital design director with a passion for creating work that’s as impactful as it is beautiful. I specialise in digital marketing, merchandising, and design systems, driving high-impact design across e-commerce, customer platforms, and campaign channels.

My focus is on making digital experiences seamless, scalable, and memorable. I lead teams of designers to deliver high-converting, on-brand campaigns — bridging creative ideas with performance-led strategy. Whether it’s crafting integrated TTL campaigns, building design systems, or optimising digital journeys, I believe design should not only tell a story but also deliver measurable results.

Over the years, I’ve:

• Led award-winning campaigns, including a DMA-recognised direct mail piece that outperformed benchmarks by over 100%.

• Scaled efficiency by 80% by introducing new collaborative tools and championing design systems.

• Guided and mentored design teams, helping junior and midweight designers grow into confident, independent creatives.

• Delivered work across multiple touchpoints, from digital campaigns and e-commerce to brand activations celebrating inclusivity and community.

What excites me most is bringing clarity to complexity: turning big ideas into designs that scale, campaigns that connect, and experiences that truly resonate.